The trick is to make addictive short songs that would make the listeners put your song on repeat. While you don’t have to take it to the extreme by releasing a 1,000-track album like pocket gods, you want to keep your music between 1:30 – 2:30 minutes.
And they have figured out that the current generation barely consumes lengthy music. Like TikTok, Spotify wants people to spend quality time on their platform. In this section, we will discuss how the global music sphere has changed and how artists can increase their payouts. The current streaming era favours artists who adapt and might force those who do not conform into extinction.
As claimed by Christopher, “They said that I can pitch 30-second tracks to their playlists for consideration – I wasn’t able to do this previously as the songs were considered too short.” How to boost your Spotify stream share for singles and albums While the protest could not force Spotify to increase its payout, it opened the doors of editorial playlists to 30 seconds tracks.
According to an iNews interview with Christopher Lee, Daniel lauded the idea of recording 30s tracks and in his words, the pocket gods were “ahead of the curve of shorter songs in the future”. The protest album caught the attention of Spotify’s head of artist relations, Daniel Ek, and he fostered peace talks with the band. The leader of the band, Mark Christopher Lee revealed that the album was inspired by a 2015 article (titled How streaming is changing everything we know about making music) by a music professor known as Mike Erico. Recently, Pocket gods, a British Lo-fi indie band from St Albans, released a 1,000-track diss album (1000×30 – Nobody Makes Money Anymore) targeted at Spotify. Artists like Taylor Swift, Amanda Palmer, Thom York, Kanye West, and Pocket gods. Spotify is no stranger to public criticisms from artists who feel they deserve more than the miserly Spotify payout pinched out to artists every 3 months. Even though the slave part is exaggerated, I trust that you get the message. In the post, he said, “don’t sign to Atlantic unless you want to be a slave”. NBA YoungBoy issued a clear warning to upcoming artists in an Instagram post. Then, they realise that their idols balled on advances (loans) from labels and most of them couldn’t pay back the loans to date.Īrtists like Meek Mill, NBA Youngboy and Kanye West have opened up about their unfair 360 contracts and reasons upcoming artists should stay independent.
People see music as an escape from poverty aka the hood, trenches, or gutter until reality hits them unannounced.